How To Grow Your Business Account On Instagram?

It’s a big challenge for all to build an engaged following on Instagram! And especially it becomes difficult for businesses to grab that attention and fame on Instagram. But you know what! This article is going to benefit you a lot. As here we are going to discuss some of the most tips which would help you to grow your Instagram account.

We all are aware of the fact that, for every business, whether small or big, Instagram is an important platform to build brand awareness! And also to connect with the targeted market and getting customers.

Particularly for freelancers and new businesses, it is necessary to try out new things and make their account grow on Instagram, to increase their reach. But you also need to focus on Instagram SEO well. Didn’t get my point! Right? 

As we all know, Google is one of the top search engines in the world. And when someone seeks for something on Google, it provides the user with the complete list of results. And, how lucky are those sites, which get ranked on the first page! Wait, this can happen with you as well. But for that, you need to do a lot of hard work. 

Anyways, as the main motive of this article is to help your business on Instagram to grow, let us get to the point without wasting a minute. 

Develop A Community Before You Sell.

To promote your business on any social media platform, you first need to build the audience those who are interested in your business and then invest in them. Doing this will help you get a large number of followers on Instagram, and you will gain genuine engagement. 

1. Ask questions to your audience!

Asking questions to your audience is one of the best ways to interact with your audience. This will encourage them to leave a comment on your posts and will help you to have a conversation with them.

Many Instagram users take help of captions to ask questions, but it also depends on your followers who read your captions.

And to ensure that your followers read your questions and leave a relevant answer is by creating text posts. 

2. Instagram stories.

Another excellent way to grow your account on Instagram is through Instagram Stories! Show your followers some BTS(behind the scenes) videos of your business. People feel more connected to a brand when they see the people behind it, and the same applies to freelancers or small businesses. If you want to grow your Instagram account, then, first of all, you need to build trust among your followers. 

There are many features which you could get from Instagram stories, like Question stickers, story poll, Live option, location tags, tags, and much more! You can use them to interact with your audience. 

3. Direct Messages.

Use Direct Messaging

This is the best way to interact with your audience! By starting a conversation with your followers, and with those whom you are not following, will not only help you to build a strong community but will also increase your reach. 

4. Tag a friend.

Instagram SEO

One of the best ways to build engagement, and increase brand awareness is to ask your followers to ‘tag a friend’ in your posts. You know what? This strategy has been used by hundreds of brands on Instagram. 

Asking your followers to tag someone interested in your posts is an easy call for action that can boost your reach enormously.

People who get tagged in the comments are likely to be the people who don’t follow you! But are on your target market.

Create Video Content.

Creating video content is another important strategy, which can help you grow your Instagram account. Videos are used on Instagram by influencers and brands, especially in the fitness world. So, uploading video content can help you reach a large audience. 

1. YouTube!

Setting up a YouTube channel side by side with your business account on Instagram is the best to increase reach on both the platforms. Once your audience will become used to watching frequent videos or vlogs, they will expect more from you. Posting irregularly will break your follower’s trust, and thus they will stop following you! So, don’t do that, and try to remain consistent.

2. IGTV.

Sharing videos to IGTV can be a great way to grab a large number of audiences. Yes! IGTV is all-new, but it can be the best way for you to reach your targeted audience. 

It is an excellent strategy if you want to grow your Instagram account. 

Conclusion.

If you want to grow your account on Instagram, then there are a lot of things that you need to consider and you need to put a lot of effort. Hopefully, this article will help you a lot to do so.

Why Boosting Instagram Account Has Become A Necessity To Every Marketer?

When it comes to marketing any brand or product, everyone looks for the ways with which they can get maximum benefits by putting fewer efforts. And, every marketer needs to choose the ways that will ensure that they will be getting results in less time. Being a marketing manager of a reputed firm, I have realized that focusing on the social media website does make sense.

Social media platforms are much popular nowadays! You will find people of different age groups getting involved in various activities. Whether they are using it for entertainment, or for sharing some pictures, memories, videos, or to get updates on different products that are launched in the market, social media has become a necessity for all to use.

Planning to get started with your business, or thinking of getting popularity around the world, social networking sites, like Facebook, Twitter, YouTube, Instagram, etc can be the best platforms to for you to get started with.

Here is a Graph Showing Popularity of Social Media Websites from Business Perspective –

So, based on the above-stated details, it can be concluded that Instagram has least of 56% users who are using it in terms of getting their business grown. And when it comes to other social media platforms, they do have better engagements. Still, if we will talk about Instagram then it can be the best marketing platform for businesses looking for audiences under 35.

If your business is somewhat related to fashion and accessories, or that can attract teens and people under the age of 35, then Instagram can be a golden spoon for you. It will simply boom your business from least to the highest profit ratio. And thus, you will be able to boost up your Instagram account.

So, How to Boost your Account on Instagram?

As we all know that Instagram is just not a photo or video-sharing app. It has been proving itself to be something more than that. And when it comes to business promotions, it has been providing better opportunities for the growth of their online market. And here we have come up with some of the tips that you need to follow to boost up your account.

• Switch To Instagram Aesthetic

You will have to look for what is trending right now! And if you will ask me then having Instagram Aesthetic account is in the trend, and has become a necessity for all. Choosing the right aesthetic theme will help you grab a large number of audience.

• Consistency

If you are using Instagram for business purpose, then you need to maintain the consistency of how it will look to the outside world. Whatever you going to present to your customers, remain consistent. If you are using a particular theme then stick to it, and let your account look professional.

• Using Captions And Comments To Interact With Customers

Interact with your audiences to improve your engagement level. Reply to your customers, or if you are posting a photo of your product/brand, then do add a caption of asking people about some tips or reviews about the product. Another thing that you can do is to mention them on your caption and comments to let the users think that you are interacting with them.

• Pick Up The Right Content

It is always good to be selective then to feel bad about your choice later on. Choose the content that has the approach towards your users, and which leaves a strong presence on their mind.

• Go Live

Real-time connection is best for getting more involvement to your account. And thus, you must go live to strengthen your connection with your audiences.

Going live does not mean that you are using it for direct promotion of your brand/ product. Instead, simply showcase your brand and see how it positively affects your Instagram account.

This is not the end of the ways, one can even go for – planning their content, making better use of Instagram Stories, Checking the accounts of your customers, by making use of proper hashtags, and staying active within your community on Instagram.

Even though these are some of the stronger ways, still, some people fail to get success. The reason behind it is being less active on Instagram and not giving enough time. But not anymore! As there are many tools available which could help you to automate your Instagram account in the best manner.

1. GRAMBOARD
2. CRAZYEGG
3. HUBSPOT

Also, you can watch the video given below to know about: HOW TO GAIN 10,000 ACTIVE INSTAGRAM FOLLOWERS IN 1 MONTH 

Thus, these three were some of the tools that can lessen up your work by automating everything and help you in boosting up your account with real-time processes only. Apart from that, the tips that have been stated above can also help you in the best way.