How To Grow Your Business Account On Instagram?

It’s a big challenge for all to build an engaged following on Instagram! And especially it becomes difficult for businesses to grab that attention and fame on Instagram. But you know what! This article is going to benefit you a lot. As here we are going to discuss some of the most tips which would help you to grow your Instagram account.

We all are aware of the fact that, for every business, whether small or big, Instagram is an important platform to build brand awareness! And also to connect with the targeted market and getting customers.

Particularly for freelancers and new businesses, it is necessary to try out new things and make their account grow on Instagram, to increase their reach. But you also need to focus on Instagram SEO well. Didn’t get my point! Right? 

As we all know, Google is one of the top search engines in the world. And when someone seeks for something on Google, it provides the user with the complete list of results. And, how lucky are those sites, which get ranked on the first page! Wait, this can happen with you as well. But for that, you need to do a lot of hard work. 

Anyways, as the main motive of this article is to help your business on Instagram to grow, let us get to the point without wasting a minute. 

Develop A Community Before You Sell.

To promote your business on any social media platform, you first need to build the audience those who are interested in your business and then invest in them. Doing this will help you get a large number of followers on Instagram, and you will gain genuine engagement. 

1. Ask questions to your audience!

Asking questions to your audience is one of the best ways to interact with your audience. This will encourage them to leave a comment on your posts and will help you to have a conversation with them.

Many Instagram users take help of captions to ask questions, but it also depends on your followers who read your captions.

And to ensure that your followers read your questions and leave a relevant answer is by creating text posts. 

2. Instagram stories.

Another excellent way to grow your account on Instagram is through Instagram Stories! Show your followers some BTS(behind the scenes) videos of your business. People feel more connected to a brand when they see the people behind it, and the same applies to freelancers or small businesses. If you want to grow your Instagram account, then, first of all, you need to build trust among your followers. 

There are many features which you could get from Instagram stories, like Question stickers, story poll, Live option, location tags, tags, and much more! You can use them to interact with your audience. 

3. Direct Messages.

Use Direct Messaging

This is the best way to interact with your audience! By starting a conversation with your followers, and with those whom you are not following, will not only help you to build a strong community but will also increase your reach. 

4. Tag a friend.

Instagram SEO

One of the best ways to build engagement, and increase brand awareness is to ask your followers to ‘tag a friend’ in your posts. You know what? This strategy has been used by hundreds of brands on Instagram. 

Asking your followers to tag someone interested in your posts is an easy call for action that can boost your reach enormously.

People who get tagged in the comments are likely to be the people who don’t follow you! But are on your target market.

Create Video Content.

Creating video content is another important strategy, which can help you grow your Instagram account. Videos are used on Instagram by influencers and brands, especially in the fitness world. So, uploading video content can help you reach a large audience. 

1. YouTube!

Setting up a YouTube channel side by side with your business account on Instagram is the best to increase reach on both the platforms. Once your audience will become used to watching frequent videos or vlogs, they will expect more from you. Posting irregularly will break your follower’s trust, and thus they will stop following you! So, don’t do that, and try to remain consistent.

2. IGTV.

Sharing videos to IGTV can be a great way to grab a large number of audiences. Yes! IGTV is all-new, but it can be the best way for you to reach your targeted audience. 

It is an excellent strategy if you want to grow your Instagram account. 

Conclusion.

If you want to grow your account on Instagram, then there are a lot of things that you need to consider and you need to put a lot of effort. Hopefully, this article will help you a lot to do so.

Six Of The Most Important Instagram Trends That Will Shape Your Business

Since most of the business owners prefer Instagram for marketing, this platform has got the power to make or break your overall social media reputation.

For all the brands who maintain their active presence on Instagram, it’s mandatory to keep pace with trends that gets updated on Instagram from time to time. It helps in making the businesses capable of standing out of the competition where a single minor mistake can blur-up their brand image significantly.

If you wish to make good brand image on Instagram, then this article will help you the best. As, here are six vital Instagram trends that are leading in current times:

Here Are The Popular Trends, Which Is Currently Getting Renowned.

Stories dominate Instagram posts.

Instagram Story

Instagram stories have been getting applaud since inception. The feature has now over 500 million viewers who remain active on the platform. In addition to Instagram post feed, a story section is also a pleasant place where most of the users take active part that brings more engagement. Your posts might get buried in Instagram feed after a specific time duration but the story continues to appear on your profile for the next 24 hours. Therefore, there are higher chances for your stories to be seen by a large number of audience.

Revolution of Explore tab

Explore Tab

Every Instagram user visit their explore tab, at least once a day. As per recent statistics, more than 200 million users strike on explore page daily, and this number is going to increase in the coming time.

Instagram explore page delivers contents according to the user’s interest. From there, you can watch IGTV videos, shop for products, read entertaining memes as well as get information based on the post or photos you have liked. How Instagram selects content to represent on the explore tab is still a mystery. But, everyone (individual or brand) wish to see their post/pics on the explore page.

The craze of Instagram shopping

Shoppable Instagram Posts

Over the years, Instagram appeared as one of the most successful shopping platforms as well. The days are gone when brands used to add links to their posts to encourage direct buy. Now, a large part of the online seller’s community seen engaged in selling their product wholly on Instagram. Apart from listing products or services on your website, it’s quite delightful cum beneficial to sell products on Instagram as well.

The advent of Instagram boutique

Majority of boutique industries reveals the fact that they use Instagram as a virtual boutique to display their products, reviews of satisfied clients, and also to accelerate product marketing. The high-quality visuals of Instagram add an extra glimmer to their product presentation. And, what comes next is Instagram hashtags that act as a means to bring the right content to the right audience.

Instagram vertical videos

As a result of the growing number of mobile users, people access their social media accounts through handset only. This approach has given rise to Instagram vertical videos, but Instagram plays a vital role in furnishing specific identity to this conventional video format.

You might have noticed that Instagram stories, Instagram live, IGTV, Instagram feed post, all endorse vertical format. That’s also the reason why vertical videos became a renowned Instagram trend in less time.

Influencer Marketing

Influencer Marketing

The partnership between brand and influencer is permanent, which is expected to stay on the platform. Influencer content holds a higher value than brand content and it plays an essential factor in giving rise of this trend. As brands easily rely on the influencer to generate quality backlinks for their website, content curation, get better engagement, and drive new customers with ease.

Conclusion

With the changing Instagram algorithm, the platform is going to evolve undoubtedly.  Still, we hope these trends will help your business to flourish. For a better outcome, you should remain updated with ongoing Instagram trends and make all possible effort to leverage perks that Instagram provides.