Creating Branded Content On Instagram: Essentials For 2020

Do you want to collaborate with other brands to craft down branded content? Are you confused about how to get started?

Calm down! This article lets you discover how to organize, research, and create branded content for your Instagram business profile.

Branded content is worth to be called an emerging ecosystem. Since its inception, Instagram is working to provide the right tools for businesses, who often request to get the ability to integrate branded content into their existing Instagram advertising strategies. Responding to their request, Instagram now allows advertisers to promote organic content as feed posts and stories ads.

What Does Branded Content Mean On Instagram?

Branded Content On Instagram

Facebook is the first platform to put forward the concept of branded content. The same was later moved to Instagram, as well. In the context of Facebook, the feature was available for limited users. In contrary to that, any of the Instagram accounts can enjoy the perk of branded content. Moreover, feed posts and story ads can together work to promote your business’s branded content on Instagram.

While scrolling down your feed, you may have noticed posts that appear as “Paid Partnership With XYZ company”. These posts are branded content.

In the words of Instagram- ‘Branded content is the original creator or publisher’s organic content, published for a business partner where the creator is receiving a sum of money from that partner’.

Two Simple Steps To Create Instagram Branded Content Ads

In case you are wondering to know how branded content creation takes place on Instagram, these two steps will help you out. See them below:-

Step:1 Getting Started- Access Authorization

This step is all about allowing the creator to tag your business in Instagram’s branded content post.

1. Open the Instagram app and move to the advertiser profile to select the options positioned above the “edit profile” tab. Now, select “business settings”.
2. In case “Require Approval” is turned on, then you can see the list of “Approved Accounts”. If the same “Require Approval” is off, you don’t need to proceed with further steps.
3. After that, select “Approved Accounts” that let you add the publisher’s account with whom you want to associate on Instagram.
4. Finally, select “Done” to finish up.

Remember, whenever a creator adds branded content posts into their Instagram feed and tags a respective brand, it becomes ultimately an opportunity for the partner, where they can promote those branded content into their Instagram feed in the form of ads.

Step:2  Creating Campaign In Ads Manager

As stated earlier, once your business tagged into the creator’s post, you will need to promote it. For this, follow these steps:-

1. Switch to Ads Manager and begin creating as ad.
2. Pick one definite objective for your branded content ad like targeted audience reach, brand awareness, more video views, getting traffic, etc.
3. Basically, two steps are there. For the audience step, choose targeting options. Whereas for the placement step, choose Instagram feed.
4. As ads, your branded content will show up in the ‘Use Existing Post Section’. Tap on this section, and then move to the creative section, where you need to tap on change post/select post. Don’t get confused because Change Post initially appears as Select Post.
5. As soon as you navigate through the branded content post in the “Select Post” window, you will get the list of branded content posts that your creator allows you to promote. Now, choose your desired content.

Here, you will get the ease to see a preview of your ads. When everything seems perfect, complete the creation and click confirm to finish.

Final Words: How branded content benefits a business?

Since the branded content feature is now available to all, you will miss the biggest perk by overlooking it. Hopefully, these pieces of stuff give you a clear idea to kick off a great start. Do you want to know what branded content ads bring to your business, here’s what?

• It resonates with every user regardless of what brands they already follow.
• Branded content significantly optimize your campaigns to drive more traffic.
• It generates new opportunities for your business to flourish, which accelerates the performance.
• Branded content adds the ability to test, evaluate, and measure the campaign’s performance to derive valuable business data.

How To Grow Your Business Account On Instagram?

It’s a big challenge for all to build an engaged following on Instagram! And especially it becomes difficult for businesses to grab that attention and fame on Instagram. But you know what! This article is going to benefit you a lot. As here we are going to discuss some of the most tips which would help you to grow your Instagram account.

We all are aware of the fact that, for every business, whether small or big, Instagram is an important platform to build brand awareness! And also to connect with the targeted market and getting customers.

Particularly for freelancers and new businesses, it is necessary to try out new things and make their account grow on Instagram, to increase their reach. But you also need to focus on Instagram SEO well. Didn’t get my point! Right? 

As we all know, Google is one of the top search engines in the world. And when someone seeks for something on Google, it provides the user with the complete list of results. And, how lucky are those sites, which get ranked on the first page! Wait, this can happen with you as well. But for that, you need to do a lot of hard work. 

Anyways, as the main motive of this article is to help your business on Instagram to grow, let us get to the point without wasting a minute. 

Develop A Community Before You Sell.

To promote your business on any social media platform, you first need to build the audience those who are interested in your business and then invest in them. Doing this will help you get a large number of followers on Instagram, and you will gain genuine engagement. 

1. Ask questions to your audience!

Asking questions to your audience is one of the best ways to interact with your audience. This will encourage them to leave a comment on your posts and will help you to have a conversation with them.

Many Instagram users take help of captions to ask questions, but it also depends on your followers who read your captions.

And to ensure that your followers read your questions and leave a relevant answer is by creating text posts. 

2. Instagram stories.

Another excellent way to grow your account on Instagram is through Instagram Stories! Show your followers some BTS(behind the scenes) videos of your business. People feel more connected to a brand when they see the people behind it, and the same applies to freelancers or small businesses. If you want to grow your Instagram account, then, first of all, you need to build trust among your followers. 

There are many features which you could get from Instagram stories, like Question stickers, story poll, Live option, location tags, tags, and much more! You can use them to interact with your audience. 

3. Direct Messages.

Use Direct Messaging

This is the best way to interact with your audience! By starting a conversation with your followers, and with those whom you are not following, will not only help you to build a strong community but will also increase your reach. 

4. Tag a friend.

Instagram SEO

One of the best ways to build engagement, and increase brand awareness is to ask your followers to ‘tag a friend’ in your posts. You know what? This strategy has been used by hundreds of brands on Instagram. 

Asking your followers to tag someone interested in your posts is an easy call for action that can boost your reach enormously.

People who get tagged in the comments are likely to be the people who don’t follow you! But are on your target market.

Create Video Content.

Creating video content is another important strategy, which can help you grow your Instagram account. Videos are used on Instagram by influencers and brands, especially in the fitness world. So, uploading video content can help you reach a large audience. 

1. YouTube!

Setting up a YouTube channel side by side with your business account on Instagram is the best to increase reach on both the platforms. Once your audience will become used to watching frequent videos or vlogs, they will expect more from you. Posting irregularly will break your follower’s trust, and thus they will stop following you! So, don’t do that, and try to remain consistent.

2. IGTV.

Sharing videos to IGTV can be a great way to grab a large number of audiences. Yes! IGTV is all-new, but it can be the best way for you to reach your targeted audience. 

It is an excellent strategy if you want to grow your Instagram account. 

Conclusion.

If you want to grow your account on Instagram, then there are a lot of things that you need to consider and you need to put a lot of effort. Hopefully, this article will help you a lot to do so.

Six Of The Most Important Instagram Trends That Will Shape Your Business

Since most of the business owners prefer Instagram for marketing, this platform has got the power to make or break your overall social media reputation.

For all the brands who maintain their active presence on Instagram, it’s mandatory to keep pace with trends that gets updated on Instagram from time to time. It helps in making the businesses capable of standing out of the competition where a single minor mistake can blur-up their brand image significantly.

If you wish to make good brand image on Instagram, then this article will help you the best. As, here are six vital Instagram trends that are leading in current times:

Here Are The Popular Trends, Which Is Currently Getting Renowned.

Stories dominate Instagram posts.

Instagram Story

Instagram stories have been getting applaud since inception. The feature has now over 500 million viewers who remain active on the platform. In addition to Instagram post feed, a story section is also a pleasant place where most of the users take active part that brings more engagement. Your posts might get buried in Instagram feed after a specific time duration but the story continues to appear on your profile for the next 24 hours. Therefore, there are higher chances for your stories to be seen by a large number of audience.

Revolution of Explore tab

Explore Tab

Every Instagram user visit their explore tab, at least once a day. As per recent statistics, more than 200 million users strike on explore page daily, and this number is going to increase in the coming time.

Instagram explore page delivers contents according to the user’s interest. From there, you can watch IGTV videos, shop for products, read entertaining memes as well as get information based on the post or photos you have liked. How Instagram selects content to represent on the explore tab is still a mystery. But, everyone (individual or brand) wish to see their post/pics on the explore page.

The craze of Instagram shopping

Shoppable Instagram Posts

Over the years, Instagram appeared as one of the most successful shopping platforms as well. The days are gone when brands used to add links to their posts to encourage direct buy. Now, a large part of the online seller’s community seen engaged in selling their product wholly on Instagram. Apart from listing products or services on your website, it’s quite delightful cum beneficial to sell products on Instagram as well.

The advent of Instagram boutique

Majority of boutique industries reveals the fact that they use Instagram as a virtual boutique to display their products, reviews of satisfied clients, and also to accelerate product marketing. The high-quality visuals of Instagram add an extra glimmer to their product presentation. And, what comes next is Instagram hashtags that act as a means to bring the right content to the right audience.

Instagram vertical videos

As a result of the growing number of mobile users, people access their social media accounts through handset only. This approach has given rise to Instagram vertical videos, but Instagram plays a vital role in furnishing specific identity to this conventional video format.

You might have noticed that Instagram stories, Instagram live, IGTV, Instagram feed post, all endorse vertical format. That’s also the reason why vertical videos became a renowned Instagram trend in less time.

Influencer Marketing

Influencer Marketing

The partnership between brand and influencer is permanent, which is expected to stay on the platform. Influencer content holds a higher value than brand content and it plays an essential factor in giving rise of this trend. As brands easily rely on the influencer to generate quality backlinks for their website, content curation, get better engagement, and drive new customers with ease.

Conclusion

With the changing Instagram algorithm, the platform is going to evolve undoubtedly.  Still, we hope these trends will help your business to flourish. For a better outcome, you should remain updated with ongoing Instagram trends and make all possible effort to leverage perks that Instagram provides.

Why Boosting Instagram Account Has Become A Necessity To Every Marketer?

When it comes to marketing any brand or product, everyone looks for the ways with which they can get maximum benefits by putting fewer efforts. And, every marketer needs to choose the ways that will ensure that they will be getting results in less time. Being a marketing manager of a reputed firm, I have realized that focusing on the social media website does make sense.

Social media platforms are much popular nowadays! You will find people of different age groups getting involved in various activities. Whether they are using it for entertainment, or for sharing some pictures, memories, videos, or to get updates on different products that are launched in the market, social media has become a necessity for all to use.

Planning to get started with your business, or thinking of getting popularity around the world, social networking sites, like Facebook, Twitter, YouTube, Instagram, etc can be the best platforms to for you to get started with.

Here is a Graph Showing Popularity of Social Media Websites from Business Perspective –

So, based on the above-stated details, it can be concluded that Instagram has least of 56% users who are using it in terms of getting their business grown. And when it comes to other social media platforms, they do have better engagements. Still, if we will talk about Instagram then it can be the best marketing platform for businesses looking for audiences under 35.

If your business is somewhat related to fashion and accessories, or that can attract teens and people under the age of 35, then Instagram can be a golden spoon for you. It will simply boom your business from least to the highest profit ratio. And thus, you will be able to boost up your Instagram account.

So, How to Boost your Account on Instagram?

As we all know that Instagram is just not a photo or video-sharing app. It has been proving itself to be something more than that. And when it comes to business promotions, it has been providing better opportunities for the growth of their online market. And here we have come up with some of the tips that you need to follow to boost up your account.

• Switch To Instagram Aesthetic

You will have to look for what is trending right now! And if you will ask me then having Instagram Aesthetic account is in the trend, and has become a necessity for all. Choosing the right aesthetic theme will help you grab a large number of audience.

• Consistency

If you are using Instagram for business purpose, then you need to maintain the consistency of how it will look to the outside world. Whatever you going to present to your customers, remain consistent. If you are using a particular theme then stick to it, and let your account look professional.

• Using Captions And Comments To Interact With Customers

Interact with your audiences to improve your engagement level. Reply to your customers, or if you are posting a photo of your product/brand, then do add a caption of asking people about some tips or reviews about the product. Another thing that you can do is to mention them on your caption and comments to let the users think that you are interacting with them.

• Pick Up The Right Content

It is always good to be selective then to feel bad about your choice later on. Choose the content that has the approach towards your users, and which leaves a strong presence on their mind.

• Go Live

Real-time connection is best for getting more involvement to your account. And thus, you must go live to strengthen your connection with your audiences.

Going live does not mean that you are using it for direct promotion of your brand/ product. Instead, simply showcase your brand and see how it positively affects your Instagram account.

This is not the end of the ways, one can even go for – planning their content, making better use of Instagram Stories, Checking the accounts of your customers, by making use of proper hashtags, and staying active within your community on Instagram.

Even though these are some of the stronger ways, still, some people fail to get success. The reason behind it is being less active on Instagram and not giving enough time. But not anymore! As there are many tools available which could help you to automate your Instagram account in the best manner.

1. GRAMBOARD
2. CRAZYEGG
3. HUBSPOT

Also, you can watch the video given below to know about: HOW TO GAIN 10,000 ACTIVE INSTAGRAM FOLLOWERS IN 1 MONTH 

Thus, these three were some of the tools that can lessen up your work by automating everything and help you in boosting up your account with real-time processes only. Apart from that, the tips that have been stated above can also help you in the best way.

04 Steps To Become A Popular Instagram Model

Who doesn’t want to become a model?

Well, not only girls but boys too wish to set their career in the modeling industry. Even I do wonder to have my face featured on the cover page of any fashion magazine. But it’s not that easy! You will have to encounter all the necessities like,

1. You will need to have a beautiful and attractive face.
2. Concentration skills.
3. Have a perfect body, with great physical aptitude and persistence.
4. A good patience level, and the capability to stay calm in any stressful situation.
5. You have to pass all the difficult tests in the modeling industry, and a lot more.

It looks so tough. But not anymore! Presently these guidelines are gone, and everyone can be a model if they wish to. I know you won’t trust me! But yes, this is true!

And this miracle happened only because of Instagram. This platform provides a lot of opportunities to those, who want to create better engagement and gain popularity worldwide.

However, some of the most popular figures on Instagram are fashion models and are somehow linked to the modeling industry.

Given below are the names of the popular faces on Instagram those who have a large number of followers!

1. Kylie Jenner – 142.4 Million
2. Kendall Jenner – 114.7 Million
3. Gigi Hadid – 48.9 Million
4. Cara Delevingne – 42.8 Million

So, these were some of the most popular and most followed models on Instagram.

Do you also want to become a model? Don’t worry! This article is going to benefit you a lot. I am going to list you some of the common, yet, important things that you need to do to become an Instagram model!

• Specify your style

See, if you have decided to become a model, then you need to identify your style! You want to become a model! Right? So, you might already have an interest in clothes, fashion, and photography. You might have also posted photos, wearing your favorite brand’s clothes on Instagram, etc. But this is not enough! You need to have a lot more improvement.

You will have to clearly describe what type of Instagram model you want to be! Because your specific style will elaborate the brands, with that you will be going to team up later.

For this, make several looks you will like to include in your portfolio. Wait, it doesn’t mean you will have to follow a particular style! Instagram offers you to have your account in here, and, the individual who decides the guidelines is you. So, just go ahead!

Pro Tip: Don’t ever be scared to try new experiments and add a touch of innovativeness to your outfits.

• Establish a portfolio

Although you are not going to send photos to any modeling agency, it is vital to create a portfolio. And in your portfolio, you need to add all the photos that you already have in your profile.

So, if you want to create a quality portfolio, then I would suggest you to have a photoshoot of at least 3 different looks. Make sure the photoshoot must be professional.

• Earn new followers

You know what! Sometimes quality content and an eye-catchy bio is enough to attract a large number of followers. Still, if you don’t have a lot of followers on your Instagram account, then it might take a bit time for you to become a famous Instagram model.

Don’t worry, it’s not impossible as well! Just some hard work and concentration can help you to attract followers towards your account. And to speed up the process, or to boost up your followers on Instagram, start scheduling your posts. And try to post at the right time.

Another thing that you can do is that you can use the ‘mass follow’ technique. Before that, you need to Mass Unfollow Instagram! Didn’t get my point! Right?

Well, you might be following a lot of people on Instagram. But have you ever checked whether they are following you back or not? 

I know you must have not checked that yet! See, everyone wants to gain followers on Instagram, and so there are some people, who accept everyone’s follow request but, never follow back anyone. If you are following such type of people on Instagram, then, unfollow them first. Here the mass unfollowing technique can help you out.

• Start collaborating

Yes, you heard it right! If you want to become a famous Instagram model, you need to reach photographers and models who are more popular than you.

How to collaborate with those models and photographers?

To collaborate with those famous faces, try to engage with them first. After you are done with knowing them, start with your first collaboration by having a collab video or photo. And if you want to have photos from a famous photographer, then agree with him/her to have a shoot on a TFP basis.

Thus, in these ways, you can get your collaboration created.

Conclusion

Becoming a model is not anymore a big thing! Everyone can become a model, and so what you can! All you need to do is to have a positive mind and a great dedication towards achieving your goal. And in addition to it, this article can help you to know the steps towards becoming a famous Instagram model.